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Trade Show Marketing Products and Strategies
Capturing your customer’s attention at a trade show can be a difficult task considering the hundreds of other vendors competing for attention. How would it improve your sales if yours became the main exhibit of the trade show event? Our trade show marketing products and strategies are designed specifically to draw the maximum amount of attention to your trade show exhibit.
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The secret to effective trade show marketing is to use techniques that gather a crowd which naturally attracts an even larger crowd. With more than 10 years in the general marketing and trade show marketing industry, we understand what types of trade show promotions work to drive traffic to your booth.
From capturing leads online, to adding hype to your advertising campaigns, to driving crowds to your exhibit, we provide the tools that trade show marketing managers need to generate a successful return on their trade show investment. |
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Among our most popular trade show marketing tools is the Blizzard of Dollars Cash Cube Money Machine. The Cash Cube Money Machine not only has the power to attract customers to your booth, but keep them gathered around longer as they eagerly await the announcement of who the next person will be to step in and grab at thousands of dollars or custom imprinted promotional vouchers.
Many trade show marketing managers host hourly opportunities for trade show goers to win a drawing for chance to step inside of the Money Machine that will soon be swirling with dollars that are all up for grabs.
Another popular technique is to set up the Wheel of Chance and continuously allow exhibit visitors the opportunity to spin the Wheel of Chance for an opportunity to step inside the Money Machine. Once inside, lucky players have 25 seconds to grab as much cash or custom imprinted vouchers as they can stuff into their Blizzard of Dollars Apron. |
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 You can literally build an entire show around the Blizzard of Dollars Cash Cube Money Machine. One technique that successful trade show marketing managers use is to place the Money Machine up on a platform and using microphone or flashing lights to announce the hourly cash giveaway or the opportunity to spin the Wheel of Chance.
When hopeful contestants gather around, they have a chance to take a free raffle ticket or spin a Wheel of Chance that will determine whether or not they will step in to grab at the cash or win other advertising specialties.
 Imagine the excitement for the contestant and the crowd when one lucky person steps into the Blizzard of Dollars and hundreds of bills begin swirling around in a flurry. It’s not uncommon for crowds to cheer and jump in anticipation and support of the person inside.
Instead of cash, you can choose to have us create custom imprinted bills that can be spent only toward the purchase of your products. This is a great way to combine the thrill of an effective event with increasing sales of your products and services. The Cash Cube Money Machine is a marketing promotion that’s a win-win situation for everyone involved.
No doubt journalists and prominent industry bloggers will be in attendance at the trade show. When your trade show marketing event is the highlight of the show, you’re likely to receive press coverage in important publications within your industry. The return on investment when you rent or buy the Cash Cube Money Machine can easily exceed what you originally may have intended.
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Most everyone is well aware of the attraction a slot machine draws. There is something indescribably exciting about pulling the lever and watching the reels crawl to a slow stop in anticipation of winning the big prize. The Cha-Ching ! Slot Machine is a real, but modified slot machine that that is hand crafted to meet the needs of your trade show promotional event.
Because this slot machine dispenses vouchers instead of real cash, it can be used anywhere without any special permits or licenses, but still has all of the sights and sounds of a real slot machine that drive people crazy with anticipation.
The fantastic thing about the Cha-Ching ! Slot Machine for use in trade show marketing events is that you choose the images on the reels, you decide the prizes to be distributed, and you decide the odds of winning. You can choose to offer customize promotional items as prizes, vouchers to spend toward your products and services, or even a cash prize giveaway. The opportunities for marketing and promotion are endless. Place this slot machine near your trade show exhibit and watch how it draws the crowds! To learn more about promotional slot machines, click here.  |
Every trade show booth must be well stocked with a variety of customized promotional products to give away or win. The secret to getting the most visibility from the dollars you spend on your promotional items is to choose items that people will love to use once they return home. Not only do useful promotional items strengthen your brand in the mind of the  trade show attendee, but also introduce or strengthen your brand to new potential customers.
We offer a wide variety of low cost promotional items that people will love to use on a consistent basis around town and at the office. High quality, low cost products like a sleek Thermos, a cool keychain, or a fantastic pen carry your brand and your marketing message far beyond your trade show promotional event.
One of our most popular items for trade show promotions are scratch cards designed specifically for trade show marketing. These scratch cards can be imprinted with any type of design and you choose the prizes to be revealed beneath the silvery scratch-off surfaces. Pass them out to attendees as they stroll through the isles of the trade show to drive people back to your exhibit and get them emotionally invested in what you have to offer. To learn more about promotional slot machines, click here. |
Turning your trade show promotions into an event filled with fun and excitement that naturally draws a crowd is a recipe for trade show success. Who wouldn’t want to take a spin and win a great free prize? Promotional items can double as prizes and viral marketing messages, creating exponential exposure for your brand awareness and marketing message.
 Our prize wheels have all of the elements of an effective trade show marketing tool; bright colors, sounds as the wheel clicks to a slow, highly anticipated stop, no maintenance, portability, and most importantly, the power to draw crowds.
Rent a stock prize wheel or have us customize one with specialized panels to fit your trade show marketing theme. We offer prize wheels in a variety of sizes and styles from our 20.5 inch in diameter mini wheel with 12 customizable, interchangeable prize slots, to our 72” prize wheel that can be completely customized with your logo and designs in a professional, gloss finish.
You choose the panels, you choose the prizes, and you’re in complete control over how to incorporate these prize wheels into your trade show promotions. Numbered wheels can be used again and again when you match prizes to corresponding numbers on the prize wheel. Other prize wheels offer panels that can be swapped out with different content for future trade show marketing events. To learn more about promotional prize wheels, click here. |
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If the opportunity were right in front of you, would you invest a few moments of your time for a chance to win $10,000? Chances are, trade show attendees will too! While waiting in line for a chance to try guess the 6 digit combination to this clear safe, you’ll have the critical time necessary to engage attendees in your trade show marketing message.
The best part about the prize vault is that you don’t put up your own money for the prize! The $10,000 prize money is insured by Lloyds of London. You pay only a fraction of the jackpot cost for the rental of the safe and to insure the winnings!
What could be better? If someone at your booth wins, they get the money, you get the publicity, and Lloyd’s of London pays the winnings! This is a trade show marketing attraction you can’t afford to miss!
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 Show Stopping Robots
Getting trade show event attendees to notice your trade show exhibit and stop long enough to hear even one minute of information about your product drastically increases your chances of making important connections.
 Rupert the Robot (shown at left) is just the right size for a small trade show area. Buy him as a mascot for your location and to draw a crowd at special events, or rent him just for your tradeshow.
Rupert will entertain for 8 hours, reaching out his arm to shake hands or offer promotional materials. What better way to incentive people to take your materials than with a delivery method they can’t resist!
The Gizmo D. Robot (shown in blue) certainly captures attention and can be pre-programmed with up to a 40 minute custom scripted show as it interacts with people around your booth.
Your robot will be shipped with your custom scripted show already loaded, needing only to be set on a hard surface and switched on to begin drawing a crowd.
Make a lasting impression in the minds of those who don’t stop to hear the robot speak by customizing the robot with your logo or company name, or even requesting modification of colors, features, and shapes. |
 Customizable Scratch Off Cards
Scratch Off Cards are a smart way to get prospects and key industry players excited about visiting your trade show booth even before the event begins!
Try this winning strategy: Mail scratch off cards to trade show attendees several weeks before the start of the event and also hand them out as people enter the doors. Not only does this expose prospects to your brand multiple times, it gives them a reason to seek out your trade show exhibit inside the event!
Instead of naming the prizes under the scratch-off surface, try printing numbers that correspond with various prize. Because the prize list is only located at your tradeshow booth, prospects make their way to your exhibit eager to discover what they’ve won.
Offer some big giveaways, but make everyone a winner with promotional items give-a-ways such as pens, hats, coffee mugs, or one of the over 10,000 discount custom imprinted promotional items offered in our catalog. When people come to claim their prizes, you’ll have critical moments to expose them to your products, your ideas, and your sales pitch. |
Customized Popcorn Machines
Customized popcorn machines are perfectly suited for the trade show environment. The most critical aspect of trade show marketing is getting visitors to your booth so that you can engage in conversation.
 Not only does the high-quality, professional logo on the customized popcorn machine stand out on the trade show exhibit floor, but the smell of fresh, buttery popcorn is something that is difficult to resist!
The few moments it takes to scoop the warm popcorn into a customized bag affords the perfect opportunity to strike up a conversation with the trade show attendee, find out how they might use your product, and get product literature into their hands.
We offer custom imprinted popcorn bags to help solidify your brand. Advertise your logo, your product, or print a coupon for a discount or special offer. Not only will your logo and company name be in the hands of your prospect, the prospect will literally carry your marketing message throughout the trade show floor!
Choose from budget popcorn machines that can be customized with a plaque or transfer, or choose a completely custom popcorn machine with a screen printed logo, plastic etching, and paint choices to coordinate with your company’s color scheme.
Talk to a live representative online now or call 800-743-6317 about using customized popcorn machines at your next trade show event. |
Trade Show Event Photography
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Trade shows are a major topic of conversation on blogs and in the media during and after the event. Make sure that the excitement of your trade show is captured when you bring our trade show event photography experts on site to capture the excitement! Our trade show event photography specialists use digital technology so that you have instant access to printed and digital photos.
Post your digital event photography photos on your blog or website, send them to the media, include them in your client newsletters, and incorporate them into your print media campaigns.
Our event photography team will burn your images to a CD on the day of the event and can upload them to a secure website where you can access them for use in your print and digital marketing campaigns.
Our event photography technology offers a fun way to provide trade show attendees with a personalized memento from your trade show booth. Using green screen and digital technology, our event photography professionals can superimpose pictures of your guests onto fun backgrounds like magazine covers, trading cards, mouse pads, and more.
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These event photography giveaways aren’t just fun mementos – they serve as powerful marketing tools. When trade show attendees take their photos back to the office or home, they’ll remember your company and the experience they had at your trade show booth for years to come.
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Talk to a live representative online now or call 800-743-6317 about our event photography services for your next trade show marketing event. |
Video game attractions are guaranteed to attract a crowd to your trade show booth! Our 25th limited edition Pac Man video game attraction includes 6 games that will have visitors crowding around your booth to take their turn.
The primary objective for companies exhibiting at trade shows is to draw traffic, engage in dialog, and build relationships with potential clients and partners. Video game attractions are one of the most effective means of accomplishing all three of these important goals.
While attendees wait their turn to try their hand at the game, your sales people have a captive audience in which to engage in conversation. Video game attractions bring a high level of energy and excitement to your trade show booth. When visitors are having fun, communication barriers dissolve, and great connections are made.
This 25th limited edition Pac Man video game is created in the exactly likeness of the 80’s game that captured our hearts and our quarters so many years ago. This machine doesn’t collect quarters, but it will certainly collect visitors to your trade show booth or event attraction!
As a bonus, the system is also loaded with 2 other retro games: Ms. Pac Man and Galaga. All of these classic games have also been souped up to 21st century pace for another 3 games: Speedy Pac Man, Speedy Ms. Pac Man, and Rapid Fire Galaga. All in all, the game system includes 6 killer games that will have visitors crowding around your booth to take their turn. |
Table Top Model
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Video game attractions are available for sale or for rent. The tabletop style of the game is the perfect size for a trade show booth exhibit. Requiring only a standard three-prong power outlet, set up and installation of video game attractions is fast and simple.
Talk to a live representative online now or call 800-743-6317 to add more life to your trade show booth with Retro Pac Man.
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The goal of a trade show is to gain exposure with your target audience, potential partner, and industry peers. Thought a trade show lasts only a day or so, the internet is a powerful marketing tool that promotes your products 24 hours a day, 7 days a week, 365 days a year. Healthy internet exposure and a high search engine ranking can bring in massive amounts of business and opportunities with a single investment.
We understand the challenge of online marketing. Our goal is to help companies drive traffic—offline and online. Get listed on hundreds of search engines and important directories where your potential customers are searching with our search engine submission services. With 3 affordable packages, there’s a solution for every business budget. Your target audience will spend money – but will they know to spend it with you? Get seen before they spend their money at your competitors.
• Search Engine Optimization
• Keyword and Geographic Targeting
• Pro Submit – Search Engine Marketing
• PPC Marketing on Yahoo, Google & MSN
• Website Design and Affordable Hosting Plans
• Cost effective Internet Marketing Consulting Services
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To learn more about web site promotion and search engine submission, click here.
Find Out More About These Trade Show Promotions
The Blizzard of Dollars Cash Cube Money Machine: An exciting and media-worthy casino promotion tool where your patrons earn “dollars” valid only at your casino for chips, hotel rooms, and prizes.
The Cha Ching! Slot Machine: A real slot machine without the coins, but with all the lights and sounds of the casino. You customize the wheel with incentives and decide the odds of winning. The more exciting the prizes and the higher the anticipation, the more media attention, and the larger the crowd you will attract.
Personalized promotional products: Take advantage of incredibly competitive prices on unique casino promotion items. Advertise giveaways as an incentive to drive crowds to your casino first instead of your competitor’s.
The Trade Show Marketing Prize Wheel: Guests and passersby line up to spin the wheel and earn prizes and vouchers.
Search engine submission services: Get listed in more than 200 search engines and directories so that shoppers find your casino’s website when planning their entertainment online.
Customizable Scratch Off Cards: Bring new patrons into your casino, invite past customers back, or give current guests an incentive to try a new game with scratch off cards that can be customized with your graphics and your choice of prizes.
The Prize Vault: Guests and potential patrons take a shot at guessing the six digit combination that unlocks the $10,000 prize inside. The best part – you don’t have to front the prize money – the winnings are insured by Lloyds of London.
Show Stopping Robots: Introduce patrons to new games and upcoming events by delivering them in a way they can’t resist taking! Our friendly show stopping robots are sure to draw attention and bring smiles to the faces of your customers.
Trade Show Event Photography: Give trade show visitors a way to remember your company long after the tradeshow is over with a print on demand photo keepsake. Using computer technology, we can put your visitor’s faces on a variety of unique and clever backgrounds to create memorable photo keepsakes. These printed photos not only become treasured mementos, but also serve as powerful marketing and branding tools when people display them in their home or office.
Retro Pac Man: Attract crowds of people and have them laughing and relaxed when you bring Retro Pac Man, Ms. Pac Man and Galaga to your trade show exhibit. The masses of 20 and 30 something’s that played Pac Man as a kid can’t help but stop for a round of this favorite classic game. Energy levels rise, conversations evolve, communication barriers dissolve, and great connections are made when you bring Pac Man to your trade show exhibit..
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We have worked with hundreds of trade show marketing managers to learn which trade show promotions not only drive traffic, but more importantly produce the highest return on investment. Marketing games like the Blizzard of Dollars Cash Cube Money Machine, Cha Ching! Slot Machine, personalized promotional products, the Prize Wheel, the Prize Vault, our search engine submission services, and the Portrait Printer for trade shows work together or alone to produce maximum ROI for businesses around the country.
Call Toll Free 800-743-6317 or 570-226-1771 or reach us by email at support@ideas4now.com to discuss how to use these unique items in your trade show promotions. We serve clients from coast to coast and have locations across the country and are available to help you create trade show promotions that deliver results.
We’re Passionate about Creating Effective Trade Show Promotions
Trade Show Attractions is a leading solutions provider for trade show promotions. We help trade show marketing managers increase their profits with our knowledge-based approach to marketing for trade shows. With our in-depth knowledge of trade show events, experience in marketing and sales programs, and customer relationship marketing, we design trade show promotions that drive results.
We are eager to work with you and exchange ideas about your upcoming trade show promotions. Let us e-mail or fax you a sample non-binding proposal detailing some of our trade show marketing packages and see the benefits and savings we can extend to you by working with us. It's easy; just call us for more information toll free at 800-743-6317 or visit our website at www.moneymachinestore.com to view our complete online catalog of cash cubes and inflatable money machines. |
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We are eager to work with you and exchange ideas. Let us e-mail or fax you a sample non-binding proposal detailing some of our packages and the benefits and savings we can extend to you by working with us! It's easy; just call us or click here for our contact us page. 
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